The Gender Gap in Science Communication on TikTok and YouTube: How Platform Dynamics Shape the Visibility of Female Science Communicators
Maider Eizmendi-Iraola, Simón Peña-Fernández and Jordi Morales-i-Gras
社交媒体平台促进了科学的传播和获取。然而，传播者参与和可见性方面的性别不平等依然存在。本研究从性别视角考察了YouTube和TikTok在覆盖范围和观众反应方面的差异。为此，我们选择了YouTube和TikTok上最具影响力的十个科学账号，样本中男女比例均等，进行了比较研究。共分析了TikTok上的4293个视频和YouTube上的4825个视频，以及277,528条评论，同时考虑了观看量和互动指标。结果显示，在YouTube上，男性获得了更多的点赞和观看量，而在TikTok上，观众反应更加平衡。女性在两个平台上的参与也产生了不同的影响，因为在YouTube上参与内容的女性数量与互动水平呈负相关，而在TikTok上，其影响略为积极。总之，TikTok成为了一个更具包容性的科学传播空间，尽管两个平台都面临结构性挑战，这鼓励了进一步研究促进在线科学传播中性别平等的策略。
Social media platforms facilitate the dissemination of science and access to it. However, gender inequalities in the participation and visibility of communicators persist. This study examined the differences in reach and audience response between YouTube and TikTok from a gender perspective. To do so, the ten most influential science accounts on YouTube and TikTok were selected, with the sample divided equally between men and women, to conduct a comparative study. A total of 4293 videos on TikTo...